Hi, Jennifer Prishtina here. I'm a product marketer who helps B2B startups build and scale their go-to-market — from zero to first signal to repeatable growth.
My Philosophy
One profound experience changed how I work: leading marketing for an innovation startup.
Innovation teams don't fall in love with ideas — they treat them as a portfolio of bets. Nothing gets funded until there's evidence. Many ideas are tested; only the ones that deliver on outcomes survive.
I asked myself: why doesn't marketing work this way?
Since then, I've run all-things-GTM as a disciplined portfolio of bets — using what I call go-to-market sprints. Most things won't stick. But the few that do give early-stage companies exactly what they need: a foothold for the next stage of growth.
That's what I bring to the startups I work with.
My Experience
Brought on as a fully embedded fractional marketing leader to own positioning, messaging, and GTM.
During my time there, I partnered directly with Gartner to shape category narrative, then translated those insights into product direction and a full suite of sales enablement assets.
I'm still working with the company as a strategic marketing advisor.
Started at Third Axiom to lead marketing and eventually took over sales, too.
When I joined, the product had 40+ use cases and no clear wedge. Market research revealed a need to shift our enterprise ICP — and led to the development of a new mid-market product for logistics providers needing fast freight data analysis without heavy integration.
This strategic market research led to signing our biggest customer, UPS Healthcare.
Joined when the company had $450K ARR and grew revenue to $5M+ in under two years.
After chasing enterprise logos with no clear ICP, we carved out a niche in the government sector and built a focused ABM engine targeting active innovation programs.
Getting there required a deep content strategy and thought leadership campaigns that built credibility in a sector that buys slowly and trusts carefully.
My Work
My Skills
My Reputation
"I would personally recommend Jennifer for any VP or Head of Marketing role without hesitation. She is one of the most skilled Product and GTM experts that I have ever worked with in my career. Even more, she is a kind and wonderful person, who is a pleasure to work with even when we are under pressure and deadlines. Her integrity is beyond reproach."
"Jennifer's strong background in startup environments — where moving fast, wearing multiple hats, and figuring things out quickly are part of the job — makes her a great fit for almost any head of marketing role. At NexStratus, she has consistently shown the ability to ramp up fast, jump in where needed, and start making an impact right away."
"Jennifer has boundless energy and is extraordinarily smart, resourceful, and fun to work with. She heavily contributed to the enthusiasm and energy at NexStratus. Her work was consistently recognized and appreciated throughout the company, and her velocity is unmatched. I once spent an hour with her introducing Claude Code, and she had a running application deployed that evening!"
"Jennifer already has multiple years of experience as a VP of Marketing. She's shown the interest and ability to learn and implement the new technologies that marketing must embrace to be successful. She's an extremely focused professional, and perhaps most importantly, has an internal desire to be extremely successful."
"HIRE JENNIFER. I worked for her for almost two years. She's a great communicator and does what's needed to get the job done. She'll get her hands dirty, and she knows what works and doesn't. You won't regret it."
"I learned so much from Jennifer about content and product marketing! She has a gift for punchy, engaging storytelling, and she gave me plenty of hands-on opportunities to develop that skill, too."
"Jennifer is not only a driven and professional leader — she's an amazing teammate. She spent significant time understanding our federal customer base — to the point where you'd never know she never served in the military. It was about making sure our customers became more effective with the product she was marketing. Whoever lands Jennifer is going to be very fortunate."
"Jennifer brings an incredible level of energy and commitment to everything she does — the kind of person who elevates a culture simply by being part of it. She pairs that with deep knowledge in her field, strong execution, and a genuine desire to make an impact. She is a true team player who not only delivers results but also helps bring others along with her."
"I would personally recommend Jennifer for any VP or Head of Marketing role without hesitation. She is one of the most skilled Product and GTM experts that I have ever worked with in my career. Even more, she is a kind and wonderful person, who is a pleasure to work with even when we are under pressure and deadlines. Her integrity is beyond reproach."
"Jennifer's strong background in startup environments — where moving fast, wearing multiple hats, and figuring things out quickly are part of the job — makes her a great fit for almost any head of marketing role. At NexStratus, she has consistently shown the ability to ramp up fast, jump in where needed, and start making an impact right away."
"Jennifer has boundless energy and is extraordinarily smart, resourceful, and fun to work with. She heavily contributed to the enthusiasm and energy at NexStratus. Her work was consistently recognized and appreciated throughout the company, and her velocity is unmatched. I once spent an hour with her introducing Claude Code, and she had a running application deployed that evening!"
"Jennifer already has multiple years of experience as a VP of Marketing. She's shown the interest and ability to learn and implement the new technologies that marketing must embrace to be successful. She's an extremely focused professional, and perhaps most importantly, has an internal desire to be extremely successful."
"HIRE JENNIFER. I worked for her for almost two years. She's a great communicator and does what's needed to get the job done. She'll get her hands dirty, and she knows what works and doesn't. You won't regret it."
"I learned so much from Jennifer about content and product marketing! She has a gift for punchy, engaging storytelling, and she gave me plenty of hands-on opportunities to develop that skill, too."
"Jennifer is not only a driven and professional leader — she's an amazing teammate. She spent significant time understanding our federal customer base — to the point where you'd never know she never served in the military. It was about making sure our customers became more effective with the product she was marketing. Whoever lands Jennifer is going to be very fortunate."
"Jennifer brings an incredible level of energy and commitment to everything she does — the kind of person who elevates a culture simply by being part of it. She pairs that with deep knowledge in her field, strong execution, and a genuine desire to make an impact. She is a true team player who not only delivers results but also helps bring others along with her."
Open to B2B Marketing Opportunities · Austin, TX
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